Délifrance celebrates 36 years in Singapore

Délifrance opened its first outlet at Clifford Centre in 1985; it was the first French Bakery chain to enter Singapore. Since then, it has been serving freshly-baked, authentic French pastries to local households way before croissants became staples in Singapore’s local and international cafes and bakeries.

Their signature, quality bakes like Butter Croissant, Baguette, and other Viennoseries are cherished, generational-favorites of Singaporeans. Délifrance's treats have been a cornerstone of everyday life- comfort foods people enjoyed with family and friends, and special occasions: marking celebrations such as birthdays, anniversaries, and also major milestones like their children’s first dates and births.

Celebrating 36 years in Singapore

To mark its 36 years of presence in Singapore, Délifrance is having a month-long celebration featuring giveaways, promotions, new menu items, and collaboration collectibles from 1st September at all 16 outlets across the island.

Social Media Giveaway & 36th Anniversary Scratch & Win

To kick off celebrations, Délifrance Singapore will be giving away $600 worth of cash vouchers in a ‘My Délifrance Memories’ social media giveaway, hosted on their official Facebook & Instagram accounts where the public can share their fondest memories of the brand.

In stores, customers can get a chance to win $180,000 worth of free treats and discounts, or walk away with $360 Délifrance cash vouchers with a min. spend $20 on a single receipt.

Limited-Edition Délifrance x Supermama Merchandise

Delifrance has partnered up with Supermama, a homegrown design and goods brand, for exclusive merchandise with signature and local touches.

The range includes collectibles such as Enamel Pins ($4.90 each) of fan-favorites: Croissant, Baguette or Croissant Sandwich, released weekly in limited numbers, and also functional merchandise like the Silicon Colouring Mat ($19.90) which will be a kid’s favorite, stylish Melamine Tray ($19.90) and a versatile Tote Bag ($14.90 or $9.90 with min. $20 spent).

A bundle consisting of an enamel pin, tray, tote bag, and $20 cash vouchers is also available in limited quantities going for only $36 (U.P. $60).

Customers can also expect to receive a free anniversary-themed Tissue Packet with every order and Laptop Stickers with a min. spend of $15. All merchandise is available in retail outlets only.

Food Promotions & New Pastries

Fans can look forward to weekly promotions for signature items such as a Croissant or a Baguette for only $2, and a Croissant Sandwich or a bag of Sultana/Soft Roll and Coffee for only $5. To ensure everyone gets to enjoy this promo, it will be limited to 1 redemption per customer.

Délifrance Singapore will also be rolling out new scrumptious baked treats such as Crown Danishes (Peach, Blueberry, Apple Cinnamon) at $4.90, Almond Croissants (Chocolate, Matcha, Raspberry) at $5.50 and Mini Choux Puffs in a set of 6 for $18 to delight the palate of pastry lovers.