Deelish Brands, Singapore’s leading halal fast-casual restaurant group, announces new Fatburger locations at Century Square, Square 2 and Junction 10.

Deelish Brands has unveiled a slate of new Fatburger locations across Singapore.  Scheduled to open on September 19, 2021, Fatburger & Buffalos @ Century Square will cater to burger lovers in the East.  Fatburger & Buffalos @ Junction 10, located in Bukit Panjang, is also in the works and will open by late November.

Meanwhile, the group’s Novena location will relocate to Square 2 in the coming months.  This is in line with the group’s strategy to expand its geographic coverage across Singapore by opening smaller, yet more locations across the country.

“Covid has changed the way we live, work and eat,” explains Moe Ibrahim, Deelish Brands Founder, and CEO.  “With work-from-home and social distancing as the new-normal, large restaurant footprints are no longer practical.  Instead, we aim to pepper Singapore with smaller neighborhood locations, ensuring our loyal customers can visit us or order online, regardless of whether they are at home, in the office, or visiting loved ones.”

Deelish Brands aims to fill a large gap in the Singapore F&B scene.  The group identifies trendy, Western fast-casual restaurant brands, adapts them for the halal consumer and launches them in Singapore. The group’s portfolio of four F&B brands is Fatburger & Buffalos (burgers, wings, and milkshakes), 800 Degrees Woodfired Kitchen (woodfired pizza and rotisserie chicken), Blimpie (sliced-to-order subs), and Buttermilk (buttermilk waffles and fried chicken).  Deelish Brand’s mission is to be the top choice for trendy halal food in Singapore.

“A couple of things set us apart from the competition,” explains Moe Ibrahim.  “First, our supply chain is 100% halal, and second, nearly all of our food is farm-to-table.  Our freezers store ice cream and not much else.”

Despite its focus on Western concepts, Deelish Brands is a home-grown Singapore business.  The group is locally owned and boasts a strong working relationship with its key suppliers, which are all local businesses as well.  Deelish Brands focuses on the fast-casual segment of the market.  This means that customers can customize their food any way they like.  Only then is the food cooked to order, not served from a holding bin.

“We work hand-in-hand with our suppliers to ensure our food is fresh and locally sourced,” explains Adrian Foo, the group’s Operations Manager.  “Our bread is baked fresh daily by a local bakery and our chicken and beef are delivered chilled, never frozen.  We believe it’s important to serve our customers with the best quality ingredients.  While it’s important in business to try and make a decent profit, we must ensure that we do it decently.”

Cash Back on Every Transaction with Deelish Brands Rewards

Earlier this year, the group delighted its customer base with the launch of Deelish Brands Rewards. The rewards platform is available to everyone at https://rewards.deelishbrands.com.  “We looked long and hard for a loyalty program that was befitting our customer base,” explains Michelle Leong, the group’s Director of Marketing and Communications.  “In the end, we decided to build our own.  We wanted the flexibility to add new features as fast as we could think of them.  I am proud to say that we have the most generous loyalty program of any F&B group in Singapore.”

The loyalty program starts with a 5% cashback tier and increases up to 20% as the customer spends more across the group’s restaurant portfolio.  In addition, there are bonuses for topping up the online wallet, and birthday bonuses.  The group’s marketing team releases special rewards, free perks, and exclusive discounts to its members on a weekly basis.  Members also have the chance to be invited to special events and secret product launches.

Deelish Brands’ restaurants are available on all the island’s online delivery apps, in addition to its own delivery sites. Visit https://order.fatburgerSG.com, https://order.800degreesSG.com, and https://order.blimpieSG.com to place your order directly with the restaurant.

September Product Launches and Promotions

On 20 September 2021, redeem free churros (2pcs) at the Century Square outlet with any purchase (limited to 100 redemptions only).

On 21 September 2021, Enjoy 50% off the Impossible Burger only at the Century Square outlet (limited to 80 redemptions only). 

Address: Century Square, 2 Tampines Central 5, #03-05/31, Singapore 529509

Opening Hours: Mon-Thur/Sunday/PH: 11am-9.30pm (Last order 9.15pm)

Fri-Sat/Eve of PH: 11am-10pm (Last order 9.45pm)

Address: Cineleisure Orchard, 8 Grange Rd, #01-07, Singapore 239695

Opening Hours: Mon-Sun 11am-10pm

Seating Capacity: Up to 65

Address: Kinex Mall, #01-70/71/72,11 Tanjong Katong Road, Singapore 437157 


Opening Hours: Mon-Fri 11am-10pm and Sat, Sun & PH 10am-10pm

Seating Capacity: Up to 40

Address: NEWest Mall, #01-89, 1 West Coast Drive, Singapore 128020

Opening Hours: Mon-Sun 11am-10pm

Seating Capacity: Up to 30

Address: The Star Vista, #01-33, 1 Vista Exchange Green, Singapore 138617

Opening Hours: Mon-Sun 11am-10pm

Seating Capacity: Up to 60

Address: Square 2, 10 Sinaran Drive #02-90/91, Singapore 307506 (Coming Soon)

Opening Hours: Mon-Sun 10am-10pm