“We have been around for 42 years since 1978. This is the most difficult crisis we have ever met. For the last 5 months, our sales have dropped tremendously by over 85%. If we don't turn around in the next 2 months, we will need to shut down. We sincerely seek your support to save our brand, the jobs of our employees, and our heritage.”
Hello everyone,
I am Nigel Chua, the second-gen owner of the local homegrown brand, Founder Bak Kut Teh. As the title of this letter suggests, we are in a dire situation. Business is bad; really bad. We have been keeping our business afloat by relying on takeaway and deliveries since the outbreak of Covid-19, but our efforts are still insufficient. If this continues, Founder Bak Kut Teh will not tide through the pandemic.
We heaved sighs of relief when Phase 2 was announced and dine-in, finally permitted. My dad was elated, grinning from ear to ear, and gleefully headed down to the restaurant in the wee hours to prepare the aromatic Bak Kut Teh broth himself. We were hopeful that the situation would turn for the better. But we were wrong. Even now, we continue to walk into our empty restaurants with no diners insight. In our 42 years of business, these few months are the most tiring, trying and difficult.
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| Mr. Chua preparing Bak Kut Teh broth |
We are reluctant to give up but we are struggling. The decision to write this letter is a heavy one. I am appealing to everyone for your support so that Founder Bak Kut Teh can continue to serve you and future generations for many more 42 years to come. We do not wish to close our doors but we desperately need your help.
My dad, Mr. Chua, started Founder Bak Kut Teh back in 1978. He was a pig farmer in Seletar and loved bak kut teh so much that he visited and tried many stalls while finding most of them lacking in good quality ingredients. He decided to prepare the dish using the very own pigs he reared. Long story short, here we are today with the well-loved Founder Bak Kut Teh you are familiar with. We’re known as a favorite among celebrities. Our walls are plastered with plenty of their pictures, from pop stars Jay Chou, Jam Hsiao, Eason Chan to film stars Chow Yun Fatt and Charmaine Sheh. A significant part of the customers we serve, as a result, are tourists who are not able to visit the city currently. This has impacted us tremendously, with a sales drop of 85% over the past 5 months.
We sincerely seek your support to not let our 42 years of hard work go in vain. Founder Bak Kut Teh, for the first time since our inception, will be offering over 30% OFF curated family set menus from 17 July to 17 August at Founder Bak Kut Teh Hotel Boss, Bugis and Downtown East outlets. This special discount is to thank you for your support during Circuit Breaker (we couldn’t have lasted this long without you) and to encourage you and your family to dine with us. Your next meal choice will make a difference for us.
Save Founder Bak Kut Teh, the jobs of our numerous employees, and our
heritage – one meal at a time. We
promise to serve you with our very best. In order to
keep you safe while practicing social distancing measures, please make
reservations before visiting us. If you have read this far, thank you. I really
appreciate it. Hope to see you enlivening our restaurants soon. #savefounderbkt
Sincerely,
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Nigel, Second-gen Owner of Founder Bak Kut
Teh Founder
Bak Kut Teh @ Hotel Boss #01-09,
500 Jalan Sultan, Singapore 199020 Tel: 6816 2582 9am - 10pm daily
Founder Bak Kut Teh @
Bugis 530 North Bridge Rd, #01-01, Singapore 188747 Tel: 6255 3889 9am - 10pm daily
Founder Bak Kut Teh @
Downtown East Market Square @ Downtown East E!Avenue, #01-310, 1 Pasir Ris Close Singapore 519599 Tel: 6344 2588 10am – 10pm daily
Founder Bak Kut Teh Hotel Boss
Set A for 4PAX $58.80 (U.P. $94.20) 4x
Popularity Bak Kut Teh 1x Poached
Seasonal Vegetables with Soya & Fried Shallots (L) 1x
Best with Rice (Steamed Trio Egg) 1x Grandma's
Pork Belly 1x Moody
to Eat (Pan Fried Marinated Garlic Chicken) (L) 4x Piglet
in the Pool 4x Drinks
(Barley / Longan & Red Dates / Lime)
2x
Popularity Bak Kut Teh 1x Poached
Seasonal Vegetables with Soya & Fried Shallots (S) 1x
Best with Rice (Steamed Trio Egg) 1x
Moody to Eat (Pan Fried Marinated Garlic Chicken) (S) 2x
Piglet in the Pool 2x
Drinks (Barley / Longan & Red Dates / Lime)
Founder Bak Kut Teh Bugis & Downtown East Set A for 4PAX $50.80 (U.P. $72.60) 4x
Popularity Bak Kut Teh 1x Poached
Seasonal Vegetables with Soya & Fried Shallots (L) 1x
Best with Rice (Steamed Trio Egg) 1x Pig's
Trotter (L) 2x
You Tiao 4x
Drinks (Barley / Longan & Red Dates / Lime)
Set B for 2PAX $30.80 (U.P. $45) 2x
Popularity Bak Kut Teh 1x Poached
Seasonal Vegetables with Soya & Fried Shallots (S) 1x
Best with Rice (Steamed Trio Egg) 1x
Pig's Trotter (S) 1x
You Tiao 2x
Drinks (Barley / Longan & Red Dates / Lime) |
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