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Enjoy two new offerings: SUPER Milk Tea Royale and SUPER Milk Tea Less Sugar, along with a refreshed look across SUPER Tea Range.
SUPER, Singapore’s No. 1** Milk Tea Brand, continues its brand-revamp journey this March with a newly refreshed packaging across its range of tea products, along with the introduction of two new Milk Tea products – SUPER Milk Tea Royale and SUPER Milk Tea Less Sugar. **According to 2019 Nielsen Tea Category Sales Volume.
In conjunction with the launch, SUPER has also teamed up with local game developer Sqkii to launch a virtual hunt for the missing SUPER character where players can participate and play from the comfort of their homes. The first person to find the location where the missing SUPER character is hiding walks away with $10,000! *More details found below.
Introducing Two New SUPER Tea products
Delight in SUPER Milk Tea Royale’s luxurious blend of silky smooth pleasure, offering a richer flavor and creamier texture. SUPER Milk Tea Less Sugar, which features the Singapore Healthier Choice Symbol, is lighter on the palette, whilst preserving the robust tea taste and full-bodied creamy texture of SUPER’s classic milk tea – a crowd favorite well-loved by many.
RANGE |
PRODUCTS |
TASTE PROFILE |
MADE FOR |
SUPER
Milk Tea – Discover
pleasure at any time of the day with a cup of silky smooth and creamy milk
tea. |
1. Milk
Tea Original 2. Milk
Tea Less Sugar (New) 3. Milk
Tea Royale (New) 4. Milk
Tea Earl Grey 5. Milk
Tea Teh Halia |
ORIGINAL: Smooth and
creamy on the palate. ROYALE: A luxurious
blend with a rich, silky smooth texture. EARL GREY: Aromatic blend infused
with the essence of bergamot. TEH HALIA: Taste of spicy
and aromatic ginger |
1. Those who love a
full-bodied and robust tea taste. 2. Those who prefer a healthier option. 3. Bubble tea lovers who enjoy a creamier and richer milk tea. 4. Those who appreciate milk tea with an exquisite balance of bergamot flavor. 5. Those who enjoy milk tea with a spicy kick. |
RANGE |
PRODUCTS |
TASTE
PROFILE |
MADE
FOR |
SUPER
Tea Infusions – Comforting
and soothing, made with familiar Asian botanicals, suited for days of calm
and serenity. |
1. Chrysanthemum
with Honey 2. Ginger
Tea 3. Red
Date & Longan |
CHRYSANTHEMUM WITH HONEY: Floral and aromatic, lightly sweetened with honey. GINGER TEA: Boasts a spicy kick; great for awakening the
senses. RED DATE & LONGAN: Subtle sweetness from a blend of red dates and
longan. |
Those who prefer a light and refreshing blend, a great palette
cleanser. |
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