To Celebrate Its 100-year Anniversary, The Laughing Cow® (TLC) Unveils TLC 100 Limited-edition Plain 8P and Launches a TLC100 Social Contest introducing a Laughing Meter Instagram Story Filter!

Creating Laughing Moments with Our Creamy Goodness for the Past 100 Years.

Because It’s Better to Laugh.

The Laughing Cow® is going all out to celebrate its centennial birthday, which falls on 8 April 2021. For this special occasion, the popular cheese brand will be unveiling a collector’s item: a limited-edition The Laughing Cow® 100 Plain 8P, whose sleek design comes in a bold red and features the adorable mascot front and center. Not only that, it will be hosting a social media contest, with S$2,500 worth of Takashimaya vouchers up for grabs! To encourage you to laugh more either on your own or with your loved ones, The Laughing Cow® has unveiled a Laughing Meter Instagram Story Filter as well. There will also be island-wide promotions and gifts with purchases as well as sure-win prizes at roadshows throughout April and May!

Gifts with Purchases	Tier 1: Purchase S$15 worth of The Laughing Cow®’s products to redeem a limited-edition The Laughing Cow®’s Cup · Tier 2: Purchase S$20 worth of The Laughing Cow®’s products to redeem a limited-edition The Laughing Cow®’s Cup + 1 Free Sure-Win Spin at Roadshow (Please visit TheLaughingCowSingapore Facebook page for more details)
Spin and Sure-win Gifts at Roadshows	Corelle Pyrex glassware NTUC FairPrice vouchers (in S$5/S$10/S$15/S$20 denominations) Mini Babybel products Roadshow details FairPrice Hyper Jurong Point          29 Apr – 11 May FairPrice Hyper Jem 13 – 26 May FairPrice Finest Waterway Point      20 - 26 May

Incredibly versatile cheese products 

Created in 1921, iconized by Benjamin Rabier in 1923, and now with a presence in more than 120 countries, The Laughing Cow® is a beloved cheese brand that many Singaporeans grew up enjoying. The anticipation of unwrapping a wedge of The Laughing Cow® cheese turns into immense joy when you take a bite. Each bite invites you to relish the cheese’s smoothness, richness, and creaminess. 

The versatile offerings can also be paired with a variety of ingredients, from apples to avocadoes, sliced bread to crackers, prosciutto to smoked salmon. Armed with cheese products, creative home chefs can make delicious dishes such as dips, sandwiches, tapas, sushi, and omelet. The brand has partnered with Chef Joseph to localize The Laughing Cow® into creative national dishes, as well as @littlemissbento to create simple snacking recipes, bringing versatility of The Laughing Cow® to a new level. 1 recipe can be found in the Appendix; stay tuned for more to come! 

• The Laughing Cow® 8 Portions Assorted (Original, Light, Ham & Selection) (April Promotion Price: 2 for $6.55 / Usual Price: S$3.65)

• The Laughing Cow® 16 Portions Original (Usual Price: S$6.95)

The Laughing Cow®’s beloved 8 Portions is the answer to healthy snacking for the family. Enjoy it on its own, spread it on toast, or have it with your child’s favorite fruit or fresh vegetable for a refreshing, wholesome, nutritious snack. Let your child’s creativity come through in exploring his/her favorite pairing combination!  

The Laughing Cow® 8 Portion Light is now available in fresh new packaging.  It retains its original great taste, brimming with calcium, is filled with protein, vitamins b12, D as well as zinc.

• Belcubes 15 cubes (April Promotion: $3.15 / Usual Price: $4.20)

• Belcubes for 24 cubes (April Promotion: $4.60 / Usual Price: $5.80)

With The Laughing Cow®’s conveniently packed and very delicious Belcubes, preparing the perfect picnic food as easy as one-two-three! These soft and creamy cheese cubes can be enjoyed with a simple pull of the foil. Available in many different flavors, these little cubes of unique taste and dairy goodness will excite your child’s palate every single time. The bite-sized Belcube can be enjoyed on its own, or paired with crackers, fruit, or cold cuts, or add them to your eggs.  Get creative with these versatile little cubes! 

• The Cheez Dippers (April Promotion: $4.45 / Usual Price: $5.30)

The Cheez Dippers have been voted the best cheese snack by Women’s Weekly readers, winning the Domestic Diva Award for three consecutive years (2018, 2019/2020, and 2020). Individually packed for convenience, this wholesome and tasty snack can be enjoyed any time of the day. Its versatility knows no bounds: it can be used for picnic mainstays, party canapés, tea break snacks, and more. For busy parents, The Cheez Dippers make it easy to prepare a healthy and quick snack for their kids. For children, it helps to curb hunger pangs before a class, and in turn, they can give their full attention during their school activities. For teens with a day full of curriculum, it can easily be packed in their bags, and enjoy the Cheez Dippers as a light snack on the go. 

• The Laughing Cow® Cheese Slice Assorted (Toast/Sandwich/Burger/Light) (Usual Price: $4.50)

The sliced cheeses boast an extra creamy texture. Cut each slice into strips or triangles, and set it between layers of bread, crackers, lettuce, and tomato!  

• The Laughing Cow® Cheese Spread Tub (Usual Price: $6.05)

Spread this delicious cheese over a piece of French bread, and top it with ham, tomato, pickles, and cucumbers for a splendid indulgence! 

Baked Mushroom with Cheese and Egg (15 Pieces) RECIPE

Baked Mushroom with Cheese and Egg

Prep Time: 10 minutes 

Cooking Time: 15 minutes 

Difficulty: Easy 

Equipment: Oven 

Ingredients

10g Chopped Shallots 

10g Chopped Garlic 

5 Sprigs Fresh Thyme 

15-20 Pcs The Laughing Cow Cheese® Smoked Cubes 

15-20 Pcs Fresh Button Mushroom 

2 Tbsp Softened Butter 

8 Pcs Whole Quail Eggs (Boiled and halved) 

White Pepper Powder 

Salt 

Truffle Oil 

Freshly Chopped Parsley 

Method 

• Preheat oven to 200oC using the Fan mode. 

• Remove stem from the mushrooms and pat them dry after washing. 

• Toss mushrooms with butter, thyme, garlic, and shallots; then, season with salt and pepper. 

• Place the mushrooms on a baking tray with the caps facing up. 

• Fill the caps with cheese cubes and bake for about 12 to 15 minutes. 

• Top the mushrooms with the quail egg halves.

• Season more to taste (if needed), drizzle with truffle oil, and garnish with parsley.