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Keep Calm, Drink Tea, Find SUPER — S$10,000 CASH PRIZE to be given away in SUPER Virtual Hunt Campaign

Enjoy two new offerings: SUPER Milk Tea Royale and SUPER Milk Tea Less Sugar, along with a refreshed look across SUPER Tea Range.

SUPER, Singapore’s No. 1** Milk Tea Brand, continues its brand-revamp journey this March with a newly refreshed packaging across its range of tea products, along with the introduction of two new Milk Tea products – SUPER Milk Tea Royale and SUPER Milk Tea Less Sugar. **According to 2019 Nielsen Tea Category Sales Volume.

In conjunction with the launch, SUPER has also teamed up with local game developer Sqkii to launch a virtual hunt for the missing SUPER character where players can participate and play from the comfort of their homes. The first person to find the location where the missing SUPER character is hiding walks away with $10,000! *More details found below.


Introducing Two New SUPER Tea products 

Delight in SUPER Milk Tea Royale’s luxurious blend of silky smooth pleasure, offering a richer flavor and creamier texture. SUPER Milk Tea Less Sugar, which features the Singapore Healthier Choice Symbol, is lighter on the palette, whilst preserving the robust tea taste and full-bodied creamy texture of SUPER’s classic milk tea – a crowd favorite well-loved by many. 



Launch Campaign & Activities - Keep Calm, Drink Tea, Find SUPER*

Embark on an engaging and exciting journey to hunt for the missing SUPER character and receive S$10,000 CASH PRIZE if you’re the first to find SUPER’s hiding location!

Join the hunt on Telegram (https://t.me/SqkiiBot
Get daily hints on SUPER Facebook Page (https://www.facebook.com/supersingapore
Be the first to find where the SUPER character is hiding and receive S$10,000 CASH PRIZE.
Buy any of SUPER’s coffee, tea or cereal products during the campaign to receive more in-game advantages to get you closer to finding the SUPER character.

ISLANDWIDE SAMPLE KIT GIVEAWAY

SUPER will also be giving away 25,000 sample kits at selected SingPost offices islandwide and via direct household mailing to allow Singaporeans to have a taste of SUPER’s new tea products!


SUPER Tea Range

RANGE

PRODUCTS

TASTE PROFILE

MADE FOR

SUPER Milk Tea –

Discover pleasure at any time of the day with a cup of silky smooth and creamy milk tea.

1. Milk Tea Original

2. Milk Tea Less Sugar (New)

3. Milk Tea Royale (New)

4. Milk Tea Earl Grey

5. Milk Tea Teh Halia

 

ORIGINAL: Smooth and creamy on the palate.
MILK TEA LESS SUGAR:
A healthier, lighter option with 50% less sugar.

ROYALE: A luxurious blend with a rich, silky smooth texture.

EARL GREY: Aromatic blend infused with the essence of bergamot.

TEH HALIA: Taste of spicy and aromatic ginger

1. Those who love a full-bodied and robust tea taste.

2. Those who prefer a healthier option.

3. Bubble tea lovers who enjoy a creamier and richer milk tea.

4. Those who appreciate milk tea with an exquisite balance of bergamot flavor.

5. Those who enjoy milk tea with a spicy kick.

RANGE

PRODUCTS

TASTE PROFILE

MADE FOR

SUPER Tea Infusions –

Comforting and soothing, made with familiar Asian botanicals, suited for days of calm and serenity.

1. Chrysanthemum with Honey

2. Ginger Tea

3. Red Date & Longan

CHRYSANTHEMUM WITH HONEY: Floral and aromatic, lightly sweetened with honey.

GINGER TEA: Boasts a spicy kick; great for awakening the senses.

RED DATE & LONGAN: Subtle sweetness from a blend of red dates and longan.

Those who prefer a light and refreshing blend, a great palette cleanser.

 


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